• Paperback: 432 pages
  • Publisher: Bloomberg Press; 2nd ed. edition (June 15, 2002)
  • Language: English
  • ISBN-10: 157660117X

Lillian Vernon, Chairman & CEO, Lillian Vernon Corporation
“From one entrepreneur to another, don’t start your business before reading Jane Applegate’s book!”

Wally Amos, Founder of Famous Amos Cookies and Uncle NoName Muffin Company
“The most comprehensive book I’ve ever read… get your personal copy. It could prove to be your biggest asset.”

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